In a very competitive business like road transportation, the main focus has to be on profit. This is why transport companies has to set up the right KPI's that drives the business.It seems that very often management wants to set contribution margin, as a KPI for transport planning. This can be a terrible mistake! I'm not saying that it's wrong, but it can have negative impact on the business, as KPI's that involves strategic decision making is usually a bad idea in daily operations. Business Intelligence is to set up real time KPI's that drives the business. Transport planning should have clear gauges that they can influence, by making better route choices. The greatest driver in Transportation is distance. If you divide income/distance you get the most important KPI in the transportation inustry, €/km. This simple gauge reflects the whole business and should be visible where ever decisions has to be made. Of course you need a sophisticated TMS like Attracs Online to achieve this.